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15 May 2016 / Mike Fieldhouse

Considering a new marketing plan? Start with why.

“It doesn’t really matter what you do, it matters Why you do it.”

Here at realityhouse we’re very keen on Simon Sinek. The title of his book “Start with why” is the mantra we metaphorically chant at the start of each creative project. His focus on the beliefs at the core of any organisation rather than simply what you sell offers your firm a massive opportunity to set itself apart from the competition. To hear Simon explain “Start with why” view the Ted talk below (25m viewers to date) – listen out for his law firm comment!

We are the gherkin on your Big Mac.

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