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24 April 2019 / Mike Fieldhouse / 2 min read

Why you should look closely at your competitors’ websites

I’m going to start with a caveat – don’t ever just copy a competitor’s website; it’s probably illegal but also shows a lack of imagination. However, you can learn a lot by running some competitor analysis; visiting your competitors’ websites, LinkedIn pages, Twitter feed, searching for them on Google & Bing and downloading their collateral. Why? Because you can either walk away feeling very smug. Or you can learn their strategies and pick up some great tricks of the trade.

The questions to ask…

When you visit a competitor’s website, go with an open mind. Put yourself in the shoes of a prospective client and try and assess what they would think. Ask yourself:

  1. You have asked a business contact for a referral and they have given you: your own business name plus your two closest competitors. Who would you phone first?
  2. If a particular website stands out, why does it stand out? Why do the website pages look like that? What are they aiming to achieve?
  3. What do you do better than your competitors?
  4. What do they do better than you?
  5. Looking at multiple competitor websites? Then rank them in a league table and give reasons for their positions.
  6. But don’t just look at their website. What are their social media profiles like? Are they running any campaigns? What happens when you search for them?

What should you do with this competitor analysis?

Once you’ve looked at your competitors and have your data, it’s time to share it – with colleagues and your agency. If you’re at the top of your online league table, what can you do to improve? If you’re not, what can you do to raise your standings in the short term and the long term?

And if you don’t have time to run a competitor analysis? Well we’re happy to help. Send realityhouse your website address and two competitors and we’ll run a comparison and share the results back with you.

Sound interesting? Then either fill in the form and include your sites and your contact details or contact me, Mike Fieldhouse, for further information.

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