Improve International: “Veterinary Practice Launch”

Improve International is a global veterinary learning platform. They’ve recently created a subscription service called ‘Veterinary Practice’, which provides Veterinary Nurses with access to CPD training, toolkits and resources for a small monthly cost. Our brief was to help them launch the service by creating a problem-solving advertising campaign.

AAB is an accountancy firm with offices in Aberdeen and Scottish Central Belt. They’d recently launched a product aimed at taking tech businesses from seed funding to IPO and needed to promote it as a viable alternative to services provided by KMPG, Deloitte, PWC and EY.