Bishop Fleming: We do the work coz you don’t want to
Helping a regional accountancy firm design a new product offer.
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Like most accountancy firms Bishop Fleming has created a primarily cloud-based product for delivering compliance focused services to SMEs, start ups and sole traders.
Their offer is aimed squarely at the 25-40 market and they needed to find a way to stand out. What did we do? We told the truth.
Our Accountancy Solutions brand and microsite addressed all the reasons people tend to use accountants, as well as preconceived ideas of what accountants are like.
It was really successful, generating 500 leads only three months after launch.
Creative Direction: Anthony Mullinder
Art Direction: Rob Doble // Domini McMunn
Website Design: Justin Rickwood
Advert: Paul Holt
Photography: Edd Fury
Website development: Ben Ervine
Project Management: Anna McGrail