Bullshit bingo
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Bullshit bingo

Bullshit Bingo cards produced for brand pitch

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This is just a little piece of fun we produced for a pitch. We got a bit fed up with the jargon and technical language being used to explain brand projects. As humans we have a great ability to over-complicate things, so we wanted to play on that and demonstrate that it doesn’t have to be so convoluted.

We won the pitch too.

Creative Direction: Anthony Mullinder
Design: Zoe Dyer
Photography: Edd Fury

Bingo card example
Phrases to avoid
Bingo cards example
Phrases to avoid
Close up of bingo card