Hamlins: Oxford Circus
New fee earner photography for a niche, central London law firm.
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Hamlins is a commercial law firm based near Oxford St, London.
As part of a wider digital project we were commissioned to produce new fee earner photography to go on their website.
The firm is renowned for its work in the media, fashion and retail sectors, so it became clear early in the process that standard headshots in an office environment wouldn’t reflect them as a business, or resonate with their target market.
We created a fashion-led art direction that used exterior locations in and around the centre of London, mixing traditional, posed portraits with more lifestyle shots.
Creative Direction: Anthony Mullinder
Art Direction: Anthony Mullinder
Photography: Antonia Penia
Project Management: Hannah Batey