Creating an “intelligent” brand identity and website for a niche, international law firm.
Hide Project Info -
Memery Crystal is a boutique, international law firm operating out of offices on Fleet St, Central London.
They work in a handful of niches, specifically capital markets, natural resources and the technology sector.
Our goal was to promote the business as an intelligence-led brand. This intelligence enables them to work in unconventional ways and provide a better level of service to their clients.
We also established that, due to their size and market focus, they often compete against very large firms, so it was important not to present them as derivative version of a “Magic Circle” firm. This, combined with their natural entrepreneurial ethos, resulted in a more disruptive, “challenger brand” tone of voice and visual identity.
The website was built on the WordPress CMS.
Since launch of the brand the firm has had its record financial year.
Creative Direction: Anthony Mullinder
Art Direction: Rob Doble// Domini McMunn
Website Design: Justin Rickwood
Website Development: Tonya Lawrence
Print Advertising: Anthony Mullinder // Rob Doble
Project Management: Anna Joseph