Taylor Vinters UX design and development
UX Driven website update to increase Lead Generation
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Taylor Vinters is an international law firm focused on entrepreneurial clients who are driven to ‘make great things happen’.
Their goal? To use the latest developments in User Experience (UX) and User Interface (UI) to upgrade their website and then to use ongoing tracking, heat mapping, reporting and user recordings to continually refine and upgrade their website.
The first step was a refresh of their website front-end with revised navigation and layouts plus revised (usually shortened!) content to make the site more usable. This covered both desktop and mobile and also included an SEO review.
Next came the tracking with month-on-month changes with reporting on usage and enquiries. Lots of details and many small incremental changes.
The results, fast download speeds, increased time on site, massively reduced bounce rate, more relevant visitors, good SEO scores as well as a 400% increase in enquiries.
Design/UX: David James
Website Development: Tonya Lawrence
UX Analysis: George Thomas
Project Management: Helen Sanders