Haines Watts: This is your business
Animated film for Haines Watts
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Accountancy firm Haines Watts approached us to promote the information they’d gathered from a national survey of UK business owners. They’d asked people, if they could go back 10 years, what would they tell their younger selves? What lessons had they learned along the way that could help someone just starting out on the road to running their own company?
We had the idea to take this insight to poet Sophie Rose Simmons, who drafted a piece of prose that articulated all of the key messages in a powerful way. This was then recited and produced as an animation.
Social media assets were also produced so the firm could promote the film across their various social channels.
Creative Direction: Anthony Mullinder
Animation: Scubaboy Inc
Words and voiceover: Sophie Rose Simmons
Project Management: Helen Sanders