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Short campaign for realityhouse demonstrating the temporary nature of bland, “vanilla” marketing.

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This was a small campaign we ran to highlight the ignorable blandness of most marketing.

Each letter was carved from blocks of vanilla ice cream and left to melt for about 30mins.
A camera was then set up to take pictures roughly every 30 seconds. These images were strung together to form the stop motion animation.

Copywriting: Anthony Mullinder
Photography: Edd Fury

Look at me
Look at me now
look at me